Category: Marketing

Features Tell, Benefits sell! Remember that! I believe that not so many people understand the distinction between the two and it is important you understand it because knowing this can boost your sales! I think that Apple did the best showing of this when they released their iPod and they were communicating benefits and not [...] View Article

Ask uncomfortable questions When I have the opportunity to talk to new customers or talk to high-level executives or marketing managers I like to ask them the hard questions to get to know them better. I would ask them things such as: "What's your elevator pitch? "What makes you different? "How are you going to [...] View Article

Why storytelling is your secret weapon! Many years ago, a French poet named Jacque Prevert was walking down the street. As he walked along his way, he saw a beggar asking for money. And for whatever reason Jacque decided this day to stop and ask him, "How's it going?". The beggar looked in his direction and Jacque noticed that [...] View Article