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Category: Marketing

1. October 2021.
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Cheep Rolls-Royce

About RR One of the cool marketing tricks I learned not too long ago was a Rolls-Royce marketing idea. Rolls-Royce is a global brand from the United Kingdom with its headquarters in Goodwood, England. Rolls Royce targets rich and high-class people for their premium rides. They adopted the high-price premium strategy for their vehicles because [...]
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5. January 2021.
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HOW TO FLIP FEATURES INTO BENEFITS

Features Tell, Benefits sell! Remember that! I believe that not so many people understand the distinction between the two and it is important you understand it because knowing this can boost your sales! I think that Apple did the best showing of this when they released their iPod and they were communicating benefits and not [...]
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2. November 2020.
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HOW GREAT MARKETING LOOKS LIKE

Simple, honest, and effective This is cool on so many levels. If you are passionate about marketing chances are you probably encountered the "commercial beef" of marketing geniuses of Burger King as well as McDonals and how cleverly they tease each other during years, giving us a glimpse of how marketing is done on a [...]
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1. October 2020.
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FACEBOOK vs GOOGLE AND YOUTUBE

Know the difference! Which one is the best? Which one should you use? Classic question! Everyone argues what is best, the truth is they all work well, but, it depends on the business model, the audience, offer, price point, etc. The important part to remember with Facebook and how it’s very different from Google or [...]
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22. September 2020.
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HOW TO GET TO KNOW YOUR CUSTOMERS BETTER

Ask uncomfortable questions When I have the opportunity to talk to new customers or talk to high-level executives or marketing managers I like to ask them the hard questions to get to know them better. I would ask them things such as: "What's your elevator pitch? "What makes you different? "How are you going to [...]
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4. September 2020.
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CONSTRUCTIVE FEEDBACK

LEARN THE RIGHT WAY TO GIVE FEEDBACK Since I started my DRIVEN videos many people had their opinion about it, some like it some didn’t. The ones that didn’t usually don’t see the benefit in it and that is fine. I’m not doing this for them but for people who try to get further faster. [...]
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15. July 2020.
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PEOPLE BUY THE WHAT!

People don't buy WHAT but WHY! People are not buying WHAT you do but rather WHY you do it! It's a great concept by Simon Sinek that I like Remember the last time you bought something that you might not really need it but you bought it anyway, that just might be the case. You [...]
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