Category: Marketing

6. July 2022.

Augmented Reality Exhibition

Vučedolac izvan okvira / AR exhibition For a while now I have been dealing with virtual and augmented reality since I believe it is the future of any presentation. I have been working with this specific idea for over 3 months now, trying to figure out how I want it to look and give the [...]

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18. May 2022.

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Marketing

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New website for my Museum

Out with the old In with ne new It has been 6 years since I did the webpage for Vučedol Culture Museum, the older version. That was probably the 4th webpage I ever did. I was lucky that the principal let me take my time and do it the right way. It took me like [...]

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2. February 2022.

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FREE apps

No such thing as FREE FREE apps. Pfff You wish. Free apps are making money in these three ways: Marketing As soon as you download one of these let's say fitness free apps, ever notice how various fitness or gym gear is marketing their product to you. This is usually made via google Adwords where [...]

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1. October 2021.

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Marketing

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Cheep Rolls-Royce

About RR One of the cool marketing tricks I learned not too long ago was a Rolls-Royce marketing idea. Rolls-Royce is a global brand from the United Kingdom with its headquarters in Goodwood, England. Rolls Royce targets rich and high-class people for their premium rides. They adopted the high-price premium strategy for their vehicles because [...]

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5. January 2021.

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HOW TO FLIP FEATURES INTO BENEFITS

Features Tell, Benefits sell! Remember that! I believe that not so many people understand the distinction between the two and it is important you understand it because knowing this can boost your sales! I think that Apple did the best showing of this when they released their iPod and they were communicating benefits and not [...]

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2. November 2020.

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Marketing

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HOW GREAT MARKETING LOOKS LIKE

Simple, honest, and effective This is cool on so many levels. If you are passionate about marketing chances are you probably encountered the "commercial beef" of marketing geniuses of Burger King as well as McDonals and how cleverly they tease each other during years, giving us a glimpse of how marketing is done on a [...]

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27. September 2020.

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HOW CAN YOU BENEFIT FROM YOUR COMPETITION

Use your competitors to your advantage In my previous post, I wrote about how you should get to know your competitors and how to do it. This post is all about the benefits you get from knowing your competition well and there are many. Borrow the idea It's not good to steal, but borrowing sounds [...]

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24. September 2020.

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GET TO KNOW YOUR COMPETITION

7 ways to learn about your competition You need to know your market, and especially your competitors and what they are doing, and how they are doing it, and if their strategy works for them to get them more customers. With analyzing your competitors you will learn either you want to copy them or go [...]

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22. September 2020.

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HOW TO GET TO KNOW YOUR CUSTOMERS BETTER

Ask uncomfortable questions When I have the opportunity to talk to new customers or talk to high-level executives or marketing managers I like to ask them the hard questions to get to know them better. I would ask them things such as: "What's your elevator pitch? "What makes you different? "How are you going to [...]

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