Recently I had the chance to have a coffee, since it was too early for wine, to talk to Davor Zdjelarević owner of Zdjelarević Selekcija 

Litle bit about family Zdjelarević:

Since 1985, Zdjelarević Family is among the first private wineries that initiated the entrepreneurship revitalization in Croatian viticulture and wine-making. Having in 1987 inherited the family estate in Brodski Stupnik, Davor and Višnja Zdjelarević headed into their impressive life path, prompting many others in creating a new Croatian wine scene identity.

And now, after 30 years of experience, we keep going on together, and even further, fresh business ideas.  At times, as the family we are doing well, sometimes roughly, sometimes a little crazy, but always ambitiously and creatively. The synergy of our differences and our commitment to common goals is the very base of our success!

Mr. Zdjelarević said:

I been in business for 35 years now and i made it becouse i let go of all of the prejudgment. I dont care about your race, age, sex, religion or anything similar.
I care about making good business decision that can benefit us both. If you want to stay active as a entrapreneur you need to let go of any prejudgment.

I really like that sentence becasue i believe its true.

Lets look at some of “classic” prejugment in business.

This is the most common one. The racial prejudgment.

Thinking that some race is this or that way. How crazy is that. The entire race?! Really?!

In the USA there is a “theme” that Mexicans are lazy and yet I am still to meet one that does not have 2 or 3 jobs and provides for his family.

Don’t get caught in that lie, you might lose some good contract or workers having this prejudgemant.

How old are you?

I always wondered why is that important?

Does it make me a better or worse employee or entrepreneur if I am of a certain age?

I do know a lot of smart young men and even more dumb older ones.

If somebody is qualified to get the task done, then that is all you need to know.

People say Age is just a number. I agree.

Now, in this digital age, there are so many young, smart people starting their businesses and employing people way older than them. And that speaks volumes to me.

Stop having prejudgment about age, that young gun just might be what your company needed to get it to the next level.

Remember that younger ones are always in the “trending loop” and they know what is “hot” on the market ( well at least for their generation) so listen carefully to their ideas.

Women are soft.

Ever heard that one? Did you ever watch woman UFC? That might change your mind.

Again. It is not important if you are a man or a woman if you are qualified to get the job done.

Sure, man and woman can think differently but still, sex should not be a deal-breaker.

If you want to be an entrapreneur and run a good business for years, you might loose a lot of oportuinities if you have shallow mind and are you not open to others.

Stop prejudging and keep your eyes on the prize.

Every race, religion, sex, age loves money! Do good business and diversify your friends (if posible) you might  be surprise of what somebody from another culture can teach you.

Business > Prejudgment