Get further, faster on all social media platforms!
1.Think about your content before you post
Facebook, Twitter, Instagram…any social media REMEMBERS what you wrote forever. You know that Facebook reminds you of what you wrote/share last year.
So everything is saved and it can pop up at any time and bite you or your company in the ass if you don’t think about it.
Think carefully, or even better avoid posts that issue commentary on hot topics like religion, politics, or gender issues that might impact your relationships with customers, vendors, and others in the business community.
2. Speak up
Write it in your own words. People follow people who they can connect with, and using your online “voice” is a good way to do it. Don’t try to be over formal if you are not like that.
Share your thoughts and unique insights but still be careful on dos #1
3. Be real, be YOU. Let your personality speaks
If something is bothering you speak up on it! You have to show that there is a person or people behind your logo. This way you will make it easier reader/follower to relate to you.
Some ideas/examples of that are that you can show “behind the scenes” or present some of your colleagues or members of your team doing everyday work. Share a photo of teambuilding or some unique photo of a certain event, it does not have to be a perfect photo but just to have some personality to it.
4. Expect less and do more
Understand that social media alone will not raise sales through the roof. In some cases, it happened but for the most part, I will say 95% of the people is just a great way to be seen and increase visibility and not that many sales. Social media can help build your brand reputation and generate awareness of your product or service for sure but you have to explore other areas of marketing and sales as well.
5. Personalize your outreach
People expect you to brand your deals to them and their unique interests and needs. We all love to see our name in an email or in a post, so when writing for your customer try to include their name at least.
1. Stay away from haters, trolls or any kind of negativity
It’s a lose-lose situation that you don’t want to be part of. You will waste energy, time, and creativity that you could be using on building your brand or to upgrade your service to your customers.
Try by any means to ignore it and if you cant, then try to resolve the issue as adults. Do not use any profanities. EVER!
2. Don’t be on all platforms
Don’t try to be everywhere and do everything. Every social media is different and therefore it will produce different results for your business. Chose social media you feel most comfortable with and focus on them.
Check your grammar before you post. Check it twice and check it again. Bad grammar and misspellings will reflect poorly on your brand.
4. Don’t ignore your audience
Answer question and comments your audience ask you. Ignoring your audience is a fast track to social media failure. If they took the time to ask you question you should do the same and answer them the best way you can.
5. Keep it human
With modern technologies some new ways of communicating start but try not to use Artificial Intelligence if it is not necessary. Sure it will save you some time but it will never be a replacement for person-to-person communication. Your followers are trying to build a relationship with you or your brand and not a robot.